Purpose: To provide a structured & focused collection of practical, industry-standard UX/UI activities. Each activity is designed to address specific challenges and provide practical momentum, helping you drive projects forward with focus and intent at any stage.

What you’ll get from this database:

Purpose: To outline the high-level vision, objectives, and requirements for a project, serving as a foundational document. Created by executives, creatives or project managers, it provides essential context and direction, ensuring alignment among the team with the project’s goals, scope, and essential deliverables.

What you’ll get from this activity:

• Clear project direction by understanding key objectives, challenges, and deliverables.
• Project context with an overview of background, target audience, and stakeholders.
• A well-defined scope including timelines, milestones, and budget for informed decision-making.
• Real-world examples that illustrate how different companies approach their Project Briefs, providing a concrete reference for creating your own.

Purpose: To gather in-depth insights directly from key individuals involved in or affected by a project, clarify business objectives, the product’s scope, and the target audience, providing essential context for informed decision-making.

What you’ll get from this activity:

• How to conduct detailed interviews and uncover stakeholder perspectives on objectives and product direction to establish a solid foundation.
• Learn how to persuade stakeholders to get the information you need.
• Examples of interview questions and session invitations to guide you through the process

Purpose: To identify pain points and highlight moments of excellence in a product’s user experience, and inform design improvements by evaluating usability across various touchpoints.

What you’ll get from this activity:

• How to gain insight into usability issues and positive aspects of the experience.
• A structured approach to documenting products using screenshots, user stories and heuristics.

Purpose: To define and prioritize key audience characteristics, guiding UX research and design efforts by helping teams understand who the target users are and what matters most to them.

What you will get from this activity:

• A comprehensive list of audience traits and categories.
• Clear prioritization of characteristics that impact product use.
• A solid foundation for refining user research and creating targeted user groups.

Purpose: To gather and analyze existing data, provide context about the problem space, refine user understanding, and support the development of hypotheses for primary research.

What you’ll get from this activity:

• A solid foundation of existing insights from reliable sources.
• Clear understanding of market trends and user behaviors.
• Refined hypotheses to guide primary research and informed design decisions.

Purpose: To evaluate existing products in the market, identify strengths, weaknesses, and overall positioning, offering insights that inform product strategy and design decisions, while also highlighting opportunities for innovation.

What you’ll get from this activity:

• How to identify direct and indirect competitors.
• Understanding of market positioning through tools like competitor maps and SWOT analysis.
• Takeaways for differentiating your product based on competitive insights.
• A framework to assess gaps in the market and opportunities for innovation.

Purpose: To collect real-world data directly from users, validate assumptions, uncover deeper insights, and guides design decisions through qualitative and quantitative methods focused on understanding users' behaviors, motivations, and pain points.

What you’ll get from this activity:

• Understand the different types of research methods
• Learn how to choose the right research method for the project stage
• Grasp the process of synthesizing research data to uncover actionable insights
• Gain clarity on the user’s needs, pain points, and motivations
• Understand how to validate and refine hypotheses with real user feedback

Purpose: To define the characteristics of the target audience and establish criteria for recruiting participants, ensuring alignment with research goals.

What you'll get from this activity:

• Understand how to define target users based on previous research and stakeholder input
• Learn strategies for recruiting participants both through free and paid channels

• Gain insight into how to evaluate participants' interest in the research and incentivize their participation
• Understand how to recruit and schedule meetings for user interviews or usability testing sessions

Purpose: To offer a comprehensive overview of UX research methods, helping teams choose the right approach for their goals. This list breaks down each method’s purpose, use case, and challenges, making it easier to plan research with clarity and confidence.

What you'll get from this activity:

Purpose: To gather detailed information from a large group of individuals and provide valuable insights into users' needs and behaviors by asking structured questions that help shape product decisions.

What you'll get from this activity:

• Understand how to set clear goals for your survey
• Learn how to prepare and structure questions to collect relevant data
• Gain insight into segmenting your target audience for more meaningful responses
• Learn how to analyze and synthesize survey data to identify trends and patterns
• Understand how to use affinity mapping and personas to visualize and prioritize user insights

Purpose: To identify and qualify participants for further research, and filter respondents based on predefined criteria, ensuring the right participants are chosen for one-on-one interviews or user testing sessions.

What you'll get from this activity:

• Learn how to structure a survey to screen for qualified participants
• Gain insight into using surveys to identify candidates for further user interviews

Purpose: To gain valuable insights into users' behaviors, motivations, and pain points through one-on-one conversations, where the interviewer prepares relevant topics, records the session, and analyzes the data afterward.

What you'll get from this activity:

• Learn how to define goals and select relevant candidates for user interviews
• Understand how to prepare targeted questions for structured or semi-structured interviews
• Gain insights into the different interview formats and techniques
• Learn how to conduct interviews to gather authentic, valuable user feedback
• Develop skills for analyzing and synthesizing user interview data for actionable insights

Purpose: To categorize users based on shared characteristics such as demographics, behaviors, or needs, so to tailor products or solutions for specific user groups.

What you'll get from this activity:

• Understand how to categorize users into meaningful segments based on various traits
• Learn how to use data to identify and create user groups
• Develop strategies to target and design for specific user segments

Purpose: To identify trends, pain points, and opportunities by organizing qualitative data or ideas into meaningful groups, enabling us to extract insights and prioritize what to solve next.

What you’ll get from this activity:

• A clear synthesis of data organized into trends and key themes
• How to prioritize insights to guide design decisions

Purpose: To translate real user insights into fictional but realistic characters to represent key user segments and guide design decisions with clarity and focus.

What you’ll get from this activity:

• How to create clear, data-informed representations of your target user types
• How to prioritize personas to align teams and focus development

Purpose: To clarify what users aim to achieve by uncovering their core motivations and desired outcomes, so we can design solutions that fit naturally into their lives.

What you’ll get from this activity:

• A clear, actionable formula to unveil user needs beyond surface-level pain points.
• A foundation for ideating solutions that align with real user expectations.

Purpose: To visualize and synthesize user behaviors, thoughts, and emotions to develop a deeper understanding of their experiences and needs.

What you’ll get from this activity:

• How to uncover & structure user mindsets, actions, and what influences their life.
• A shared reference for building empathy across the team.

Purpose: To define a clear and actionable problem statement based on user research to align the team and guide future design efforts.

What you’ll get from this activity:

• A structured problem statement that highlights user needs and business benefits.
• Four useful formulas to communicate user insights effectively.

Purpose: To reframe problems as opportunities by crafting open-ended questions that spark collaboration and guide ideation toward user-focused solutions.

What you’ll get from this activity:

Purpose: To summarize research insights and align the team around user needs and business goals to set a clear foundation for solution ideation.

What you’ll get from this activity:

• How to build a concise & actionable Design Brief ready to share with the team.
• Short and effective articulation of user goals and problem statements.
• Alignment on priorities for the next stages of the project.

Purpose: To explore, conceptualize, and prioritize ideas through collaborative techniques to identify the most viable product solutions aligned with user and business goals.

What you’ll get from this activity:

• Discover the three different product proprieties.
• A wide range of twelve product ideas techniques to tackle with your team or by yourself.
• How to evaluate the right solution.
• Six prioritization techniques to decide on a winning solution.
• Two formulas to solidify ideas and take a decision about the product or feature.

Purpose: To describe realistic narratives of how users interact with a product to fulfill their needs, helping clarify motivations, context, and actions.

What you’ll get from this activity:

• How to create short, realistic stories that bring user goals and behaviors into context.
• Foundational reference for building Journey Maps and ideating relevant solutions.

Purpose: To visualize a user’s experience across key stages of a solution to identify needs, pain points, emotions, and opportunities for improvement.

What you’ll get from this activity:

• Learn about three different types of journeys.
• Learn six key factors to focus on while designing our Journey Map.
• How to design a clear, visual sequence of user actions, thoughts, and emotions.
• How to account for user pain points, motivations, and context at each stage.

Purpose: To identify and measure meaningful data points that track user behavior, product performance, and business outcomes, allowing us to assess progress and demonstrate the value of design through clear, quantifiable results.

What you’ll get from this activity:

• A structured approach to define metrics and translate them into KPIs
• Clarity on behavioral and attitudinal UX metrics for benchmarking
• Practical guidance on setting SMART goals for measurable outcomes
• Tools for comparing results through benchmarking and ROI analysis
• A table with a list of 29 KPIs and 6 pages detailing how to calculate them
• A table with a list of 34 metrics and 25 pages explaining how to calculate them
• Examples of common metrics, KPIs, and conversion ratios for ROI

Purpose: To create clear, user-centered narratives that define specific user goals, needs, or tasks, enabling the team to focus on delivering value through actionable and well-defined features.

What you’ll get from this activity

• Tools to refine and break down user goals into actionable stories.

• A framework for crafting effective user epics and user stories.

Purpose: To visualize and organize user interactions to achieve their goals, while identifying risks and impacts early in the development process.

What you'll get from this activity:

• Visual representation of user interactions, identifying potential risks and impacts
• How to break down user stories into Activities, Steps, and Details
• Examples of each granularity level and acceptance criteria to minimize ambiguity.

Purpose: To move user stories and criteria from story mapping to the product backlog, ensuring they are prioritized, estimated, and ready for development.

What you'll get from this activity:

• How to move correctly user stories into the product backlog.
• A prioritized and organized list of tasks, including features and bug fixes
• How to structure the right taskboard to track development, UX, and QA activities

Purpose: To provide a streamlined approach to business planning by deconstructing goals into key assumptions and creating a focused, actionable plan.

What you'll get from this activity:

• How to create a one-pager/lean business model.
• Explanation of each area

Purpose: To visualize the path a user takes to complete a goal within the product, guide the design process and facilitate collaboration with the development team.

What you'll get from this activity:

• How to create a user-flow that is easy to map and scan.
• Learn all about the anatomy of user-flows.
• How to provide user-flows that are clear to developers
• How to effectively match flows to user stories.

Purpose: To evaluate, catalog, and organize the product’s content, ensuring clear communication, delivering value, and aligning with the product’s goals.

What you'll get from this activity:

• Why content is often a primary factor in attracting users to our product.
• How to build a comprehensive inventory and audit of the product’s content.

Purpose: To organize, categorize, and prioritize information, information architecture creates a user-friendly experience by enabling easy navigation and understanding of the product.

What you'll get from this activity:

• How to organize information and diagrams that are easy to read.
• Three different IA structures.
• Three structured granularity types of IA.
• Three IA Systems to consider in any IA.
• Learn about every IA Heuristic

Purpose: To position key elements and define the layout structure, low and mid-fidelity designs visualize the product's behavior and user interactions without final design details.

What you'll get from this activity:

• How early-stage visualization of product layout and interactions would help your design.
• Learn when is better to avoid wireframing.

Purpose: To understand the foundational elements of branding and how they integrate into the design process, exploring the strategic steps necessary to define a brand’s visual identity and emotional connection.

What you'll get from this activity:

• An understanding of the core components that make up a brand's identity.
• A framework for building a brand guideline document that resonates with your clients.
• Practical guidance on aligning branding principles within product design.

Purpose: To refine and finalize the visual design and interactions of a product by creating high-fidelity screens, pages, and prototypes that enable seamless user experiences.

What you'll get from this activity:

• A comprehensive understanding of UI design and visual consistency.
• How to create moodboards and styleboards to establish visual direction.
• How to ensure consistent spacing and design harmony.
• Why and how a prototype can change the way we communicate designs.