Purpose: To build strong UX/UI and product foundations. The Knowledge Base is your go-to reference for timeless design principles, practical insights, and essential theory that supports your day-to-day work. This section is about understanding the Why behind the How, giving you the clarity and confidence to make better decisions, present your work effectively, and design with purpose.

👉 What you’ll get from this section:

• A curated collection of foundational principles that every designer should know, all in one place.
• Quick access to visual design rules, UX laws, and evergreen psychological insights that help you create better experiences.
• Resources to help you talk about design with clarity, from glossaries to ethical guidelines.
• Practical support for design critiques, decision-making, and presenting complex designs.
• A base you can come back to anytime, whether you're brushing up on the basics or diving into deeper topics.

Purpose: To lay the groundwork for UX design, this page explores how UX, UI, and Product Design connect, their roles, and why these distinctions matter when working on real products.

👉 What you’ll get from this page:

• A clear definition of UX design, its goals, and how it fits into product development.
• Key differences between UX, UI, and Product Design, with real-world examples of what each role does in their day-to-day activities.
• A solid understanding of how business goals and user needs intersect in modern design work.
• Practical insights into how design creates value, not just in interfaces, but across the entire user journey.

Purpose: To guide in creating intuitive, aesthetically pleasing, and user-centered interfaces, this hub brings together core principles, laws, and visual guidelines for effective UI design.

What you’ll get from this section:

• A curated reference hub for both classic design principles and modern UI guidelines.
• Practical explanations of how visual elements influence behavior and perception.
• Insights into how to structure interfaces using layout, hierarchy, and grids.
• Guidance on color use, typography, and accessibility in UI.
• Real-world applications of Don Norman’s principles, Gestalt laws, and usability heuristic; paired with visuals and examples.
• A deep dive into Figma Variables and how to leverage them beyond styles for efficient workflows.

Purpose: To serve as a single reference for essential terms in Product Design, UX, and UI, without having to lookup somewhere else; this glossary clarifies concepts and aligns with industry language.

What you’ll get from this page:

• An extensive, but not overwhelming alphabetical index of key terms used in the UX/UI/Product Design space, to refresh your vocabulary and stay aligned with industry standards.

• Clear, concise definitions to help you navigate conversations with stakeholders, developers, and design peers.
• Easily searchable terms through the search bar for quick access.

Purpose: To spread awareness about UX laws that explain user behavior, guiding design decisions to create intuitive and natural experiences, illustrated with practical examples and visual references.

What you’ll get from this page:

• A collection of key psychological principles and behavioral patterns that influence UX design.
• Visual examples showing how each law applies in real UI scenarios.
• Support for making informed, user-centered decisions that align with natural human tendencies.
• Insight into the Why behind best practices in interaction and interface design.

Purpose: To explore the psychological patterns that guide user decisions, this page helps designers design more intuitive and engaging experiences by understanding heuristics and cognitive biases.

What you’ll get from this page:

• A foundation in the psychology that underpins user behavior and decision-making.
• Insights from influential authors and researchers in behavioral science and UX.
• A practical breakdown of key heuristics that guide user choices.
• Common cognitive biases and how they impact user perception.
• Real-world examples to connect theory to everyday design decisions.

Purpose: To explore the ethical implications of UX/UI design decisions, emphasizing the importance of avoiding dark patterns and creating transparent, user-centered experiences based on fairness and respect.

What you’ll get from this page:

• An understanding of dark patterns and their harmful impact on users.
• Practical examples of how dark patterns manifest in design.
• Guidance on how to advocate for ethical design decisions within your team or organization.