Purpose: Discover the core framework that powers this manual. The Chunks define the three pillars of UX work (Strategy, Scope, and Surface) giving you a clear and modular approach to tackle projects from problem to solution. These pages are your anchor points: they help you understand where you are in the process and what’s most important to focus on at each stage.

Purpose: Set the foundation. Strategy is where you define the problem, align with stakeholders, and uncover user needs through research and analysis.

What you’ll get from this page:

• How to tackle the Strategy stage from start to end.
• A structured diverge-converge approach to understanding the any design challenge before jumping into solutions.
• Tools to help you align the team and gather meaningful insights through UX research.
• Clarity on how to prioritize user needs and define clear strategic goals.
• A list of key activities, best practices and templates that guide early-stage discovery.

Purpose: Bridge the gap between strategy and execution. Scope helps you translate insights into actions, define features and functionalities, and plan the user experience flow.

What you’ll get from this page:

• How to tackle the Scope stage from start to end.
• A process to choose the most suitable ideation method and how to prioritize ideas effectively.
• Guidance on how to create hypothesis and how articulate user and product goals.
• Support in making strategic decisions about what’s in scope and what’s not.
• How to measure success in any type of digital product design.